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Andrew Simpson - Digital Specialist

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TVNZ Entertainment

Description
Shortly after completing the TVNZ News revamp we dived into Entertainment. The goal was simple. To provide the best online entertainment platform in the country. TVNZ already led the pack in free to air broadcasting. The entertainment site was about providing fans more of what they loved and deepening their engagement with their favourite shows and characters. We introduced TVNZ On Demand, extended content, built communities and made extensive use of rich media. 

I loved it because
we had a brilliant client/agency partnership in delivering the TVNZ sites and the project team was a collection of the best people I've ever worked with. 

Agency
Aim Proximity 

Awards
There were some but more importantly within the first year site traffic had doubled and TVNZ had jumped two places within the top 10 most visited sites in NZ. 

Special Mentions
Too many to mention. 

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Andrew Simpson - 021 449 184 - hello@andrewsimpson.co.nz