Description
The Warehouse Valentine's Day campaign was a highlight of 2009 for me. It started late one night with a quarter of a brief, half a budget and a full bottle of red wine. We had a few ideas, but the clear favourite was the one that made men look like rock stars in the eyes of their partners without them having to lift a finger. It was simple, simultaneously romantic and effortless and it was fun.  

I loved it because
it created a buzz through the agency. When we presented at the internal I think everybody knew we'd cracked it. All of a sudden there was a rush to get it out the door and people were going the extra mile to put the polish on it. It's the best time to be working in an agency. 

Agencies
Aim Proximity + Affinity ID

Awards
This got heaps of stuff including Caples Best In Show. I have to be honest, I didn't realise the significance at the time. It also really worked, both for the client and the agency. The Warehouse sold heaps of gifts to a bunch of otherwise non-customers and we got more briefs. Win win.

Special Mentions
A team effort from the A team.