Description
In late 2008 we launched a new website for The Warehouse. It was a precursor to eCommerce and designed to elevate the quality perception of product offerings in-store. The Warehouse is New Zealand's largest retailer and the site boasted thousands of products across multiple categories. The site sold fashion with style, music by the bin full, kids toys in vibrant colour and home-wares by the truck load. The team had a vision from pitch which carried all the way through to go live. My job was to ensure we delivered to that vision. 

I loved it because
at the time it was the best eCommerce site in the country. The nuances of the experience were beautiful, it was robustly built, richly populated and went a long way to uplifting the value perception for the audience. 

Agencies
Aim Proximity + Hyro (Intershop Enfinity Auckland)

Awards
The site wasn't entered as far as I know, but the go live party was epic and we received a personally commendation from Ian Morrice on the value we'd delivered.