Description
It's good to be a Spark customer because you get more with Spark everyday. This was the campaign that launched in the last quarter of 2016. A campaign that intended Spark to compete on more than just price and offered a range of value added services that were unmatched in the market. New and Existing customers would be eligible for Spotify, Lightbox, Email, Backup & Security services (and now Netflix) - just for having a broadband product with Spark. I was responsible for how this campaign turned up in digital channels, including the user experience and user interface for Spark.co.nz and delivery of the redemption system for the value added services.  

I loved it because
This customer first initiative signaled a very real change in the business for me. A business that was genuinely willing to go the extra mile for their customers and demonstrably value those customer's loyalty. 

Agencies
Touchcast + Big Picture

References
“I worked with Andrew while he was a Digital Project Manager at Spark, but he was far more than that, Andrew has a keen sense for digital strategy and provided really valuable recommendations and digital leadership in the projects we worked together on. He also understands marketing across all channels, and was fantastic at providing constructive critiques on creative work and other support at the right stages of the campaign. Most importantly he is very in touch with the customer, a huge advocate of customer testing and creating seamless experiences, so the work that he generated was very successful as a result.” 
Beth Brewer - Home Propositions and Experience Manager – Spark

“Andrew is a talented and experienced digital producer. He is extremely knowledgeable in all things digital, has strong attention to details when it matters most, is goal focused and can be relied on to always deliver to deadline and budget. He is logical and uses sound decision making processes to achieve the necessary results while proactively engaging with stakeholders. I have no hesitation recommending Andrew to any organisation seeking a strong digital strategist and producer.” 
Tracey Moerkerk – Digital Portfolio Manager – Spark