Description
In 2012 we started the process of overhauling the SKY Television website. The brand had moved on from "Your Happy Place" and into the much more cinematic territory of "Come With Us". It was a powerful and inspiring brand position and I wanted the website to strongly support it with dominating visuals retained within strongly recognisable brand assets. It was a staggered roll out, starting with the homepage and diving deeper into the site as we progressed. It was built on a mixture of new and legacy technology and was a welcome refresh to the previous version.
I loved it because
it was a complicated project with a number of challenges but the end result was fantastic and a really great sense of achievement for the project team.
Agencies
Us&Co + Supply + Avero
Special Mentions
Jose, for getting it live at 2am while I took a tactical holiday.