Description
As part of broadening content discovery for SKY customers we introduced a mobile showcase site in 2012. It was linked to a monthly content communications platform and allowed users to watch trailers via QR / short URLs printed on media placements around town. It allowed non-customers a view of upcoming shows in an effort to increase their propensity to subscribe. It also allowed existing customers simple options to remote record, set reminders or watch directly on SKY Go. Fully responsive and dynamically driven from popular content on the website it was a no fuss and functional piece of work. 

I loved it because
because I am a huge fan of utility and I love the idea of putting a useful tool in somebodies hand and adding value to their day. This was simple, no fuss and massively improved the value of the ATL campaign comms. 

Agencies
Us&Co + Supply

Awards
No awards for this one, but with the trailers receiving 300,000 views a month it didn't need to do any more.