Description
I love movies. As a kid it was the fantasy of other worlds and the adventures in other people's lives. Now as an adult, it's just the escapism and indulgence of taking two hours to relax and switch off! Reel to real was therefore a labour of love. We offered fans of SKY TV the chance to experience some of the best moments from some of the best films in real life. It was fantasy, adventure and escapism all rolled up in one. The social campaign collected votes for the best experience and we chose one winner to go and experience it in real life. 

I loved it because
i got to trawl through some of my favourite films and plan exciting experiences for one lucky winner, secretly hoping I might get to go myself. 

Agencies
Us&Co

Awards
Another personally rewarding job. We invested a lot of time in this, reviewed 100's of films and dozens of locations. I got a real buzz when Fury won and we sent two guys to the USA to drive a Sherman Tank.