Description
SKY Next was an initiative launched by SKY TV New Zealand to support up and coming athletes in their quest for sporting success. The sponsorship helped the athletes to world championship competitions around the world. Along with a beautifully shot 60 and a lot of online activity, the website introduced us to the athletes and allowed us to follow their story socially. 

I loved it because
it was nice to show of the altruistic side of the business, putting the athletes and their stories first, above the chest beating. 

Agencies
Us&Co + Supply

Awards
Not an award candidate, just a really successful campaign.