Description
The ICC Cricket World Cup came to NZ in 2015 and SKY had all games live. The challenge for us was to get people watching more than just the New Zealand and Australian games. As a result the brief and creative idea were essentially the same; reward people for participating in each broadcast. An app was developed and the mechanic was simply to pick how each wicket would be taken and there was $1000 up for grabs for getting it right. However I wanted to differientiate this from any other enter-to-win campaign and crafted a number of gamification elements which drove repeat visitation and participation over the 7 week world cup schedule. 

I loved it because
we'd developed something for both casual and hardcore cricket fans alike that added huge value to a subscriber's experience of the world cup. It was perpetual, driving it's own participation and organic growth and became seriously competitive at the top of the leader board. But my favourite part was calling some of the 155 winners at the end of the competition and whether they'd won $50 of $1500 they were totally thrilled with their experience. 

Agencies
Us&Co

Awards
I think this campaign will be remembered more for its effect on subscription sales than the trophy cabinet. It worked it's socks off. 

Special Mentions
Sunmeet Singh & Michael Wagener for the amazing contributions.