Description
SKY had the broadest entertainment content base in the country and we wanted to make sure people knew about it. As part of overhauling their online presence we introduced a new channel and show section. This was built on a clever system allowing content managers to load as little or as much information as they liked quickly and easily, and as a result, SKY were regularly updating 400 pieces of content a month. The transformation for the site was instantenous. Huge numbers now flocked from Search and Social based on this previously unavailable content being available to view on the SKY website. 

I loved it because
it was a hygiene element but well executed and built on a bespoke system that did everything it needed to and nothing it didn't. The result was truly impactful for the business as it added additional avenues of content discovery and ultimately influenced consumers propensity to subscribe. 

Agencies
Us&Co + Supply

Awards
More rewarding than awarded, this piece of work was a personal favourite of mine. I loved that we were taking ownership of content just as the content wars were kicking off. Services like Lightbox and Netflix were showcasing 15 hero pieces. SKY were showing off hundreds.