Description
This was an exciting campaign to say the least! In what felt like 15 minutes a campaign idea was developed, mocked up, sold in and executed outside of a Vodafone store on Queen Street. Three days later it was revealed that Aim Proximity had helped Yellow Pages hijack the world's first iPhone purchase and execute a legitimate piece of effective guerilla marketing. 

I loved it because
it was opportunistic and cheeky. Doubly cheeky because both Yellow and Vodafone were clients of Aim Proximity at the time. But it was also quite cute so I think they let us off. 

Agencies
Aim Proximity

Awards
This won at Caples, Axis, AWARD and Adfest.