Description
I developed an app prototype aimed at bringing awareness and action to men's health. Health defence was a one-stop-shop for educating, training, scheduling and managing a typical Kiwi bloke's life. Partnering with the NZ Defence Force, we developed this app as a trojan horse. It was dressed up as fitness, diet and lifestyle but behind the scenes lay a schedule of well-being checkups, self-diagnosis tips and GP contact information. Men don't think about their health until it's too late. With Health Defense, they have their health in their hands every day. 

I loved it because
it was an opportunity to work with the NZ Defence Force and do something meaningful for NZ Men. 

Agencies
Us&Co

Awards
The prototype remained in the bottom draw on this one unfortunately but the experience was fantastic.