Description
The RNZFB site was the most rewarding project I undertook while at DNA Design. The site required a complete overhaul including new front end, back end, CMS, eCommerce and CRM. The obviously unique aspect of the project was developing for it's primary target audience, the foundation's 11,000 vision impaired members. From the early stages of UX planning and concept design I pushed the site deep into WCAG. I wanted to stretch beyond the minimum requirements and still deliver an aesthetically pleasing site.
I loved it because
of the refreshing change working for a non-profit who have a unique and close relationship with their audience.
Agencies
DNA Design + Gareth Price + Pixel Fusion + Pitch
Awards
The site achieved an ONYA award in 2011 for Best accessibility. I don't generally buy into the award hype, but this was fitting, both for recognising the considerable effort invested in accessibility standards, but also for the client as recognition of their devotion to their members.