Description
The idea for the site stemmed from a killer Mercedes experience I’d once seen. Delivered in beautifully shot video you ‘drive’ the car from behind the steering wheel, choosing whether to turn on the stereo, pick up a hitchhiker and even whether to run from the law. Well, I thought, if you can virtually test drive a car, why not a bank? Experience ASB was a massive campaign and the site was at the heart of it. As a result of its success, the site relaunched, adding a home buyers segment and more than double the content. The campaign was extended indefinitely. 

I loved it because
For what felt like the first time in New Zealand, digital was getting the attention it deserved. Dame Judi Dench did the VO and the bespoke video content came from a five day shoot. We were finally producing work at the level of some of the best international players. 

Agencies
Droga5 + Assembly

Awards
I think we got a Webby, but more importantly ASB hit it’s yearly switching target in a little over two months. 

Special Mentions
Jeff Nusz is a developer I recommend to anybody who’ll listen.