Description
Shortly after completing a campaign to launch Bumper Bar on Facebook that netted 25k new fans in 3 weeks, the social strategy I'd outlined called for an engagement campaign to entertain our new followers. Tammy Davis and Levi Hawken donned chocolate and banana suits and set forth to become rich and famous in a weekly content production done just for the Facebook audience.
I loved it because
it was shot loose and fast and although I'd scripted the characters and general episode outlines, the guys were free to act out their inner nutbars. The audience thought it was epic so job done!
Agencies
Consortium