Description
I've seen so many great digital projects that combine music and technology and to have the opportunity to deliver something that did just that was super fun. As the case study says, career recommendation engines are boring, but they don't have to be. We combined psychometric science, music and some hefty coded logic to help students discover their potential future.
I loved it because
it was really well made. It didn't feel gimicky or cheap and both the advice and music track were legitimately unique and representative of the user. We spent so much time ensuring we got it right and the pay off was fanastic.
Agencies
Consortium + Infinity + Big Pop Studios
Awards
It got a Webby Honoree. But more importantly it stood the test of time. It's still running as a key part of the online course information for new students 4 years after launch.
Special Mentions
Nik Rolls and Elaine McNee both went far above and beyond on this one.