Description
The Auckland Airport runs one of the largest and most complex parking services in the country. The online system to book, upgrade, pay and confirm the booking needed an overhaul and while a booking form sounds like a simple project the devil was in the detail. I started with a complete IA tear down and remapped all the logic through the stepped process. The user experience was then mapped to the various use cases and dynamic elements based on user selection.

I loved it because
this was getting into the nitty gritty of UX optimisation. The parking team watch the results very carefully and were over the moon with the improvements. 

Agencies
Consortium

Awards
Not an award candidate but rewarding in that so many of my colleagues unknowingly commented on the improvements without knowing I'd been involved.