Description
ASB Prize Index was a Facebook app and social campaign that aimed to engage and galvanize freshly acquired Facebook followers to ASB. The app allowed participants to trade entries like they were stock market shares and as the trading heated up, the prices for the individual commodities fluctuated. To increase your chances you needed a savvy and dexterous hand in the game, buying and selling when the time was right. The game became so popular we needed to add two additional tiers to the ladder and rewards system. 

I loved it because
the game was bloody addictive. Beyond the novelty of playing something you'd help design, it was actually really fun. 

Agencies
Droga5 + Gladeye

Special mentions
James Raddics a digital producer extraordinaire.