Description
As part of the ASB Creating Futures campaign we lost an iPad then challenged people to try and find it. The hook? To get in on the act you had to have a mobile device at a specific location to pick up the video clues. Participants therefore had a real life adventure and were able to watch it unfold in front of them as though they were part of the story. It was quite a brilliant use of location based services, immersive film and story telling and it culminated in a lot of PR and awareness for ASB's new mobile services. 

I loved it because
technically it was challenging. We setup individual web servers and WiFi hot spots at 9 locations around Auckland and each needed to seamlessly connect to the various participants devices. It was at this point in my career I started to refer to myself as a specialist generalist.  

Agencies
Droga5

Awards
This did well locally which was great to see.