Description
ASB Institutional was the wealth management and investment side of the banking business and they came to us for a new look to launch in New Zealand when they dropped the CBA involvement in 2010. What was developed was a slick, premium and modern take on the traditional stuffy corporate world of banking.

I loved it because
it was a small, simple but very powerful looking site and sub-section to ASB. We'd taken the existing brand and given it a new edge that evoked an authoritative impression. 

Agencies
Droga5 + Supply