Description
One of the really fun elements of the Creating Futures Hub was the section aimed at Kids. We put a call out, looking for future Gazillionaires. All they had to do was send us a video explaining their entrepreneurial invention. Once we had all the submissions they were short listed down to 20 ideas and then were faced off against the rest for the big prize. 

I loved it because
the hub was presenting experiences that aligned with the stories from the TVCs and above the line campaign. The audience saw a kid on TV and could could live the experience themselves online. 

Agencies
Droga5 + Supply

Awards
Creating Futures was honored at the Webbys and one lucky future Gazillionaire picked up a hefty cash prize!