Description
ASB have always been "One step ahead". The first bank to introduce internet banking, the first to have mobile banking, first to open a virtual branch on Facebook and the first to allow bill payments to Facebook friends. They've continued to bring innovative services to their customers and that commitment was something we wanted to demonstrate to people not lucky enough to have ASB as their bank. This was a large integrated campaign with an online hub at the centre. The website featured some beautiful paralax animation and the social campaign generated tens of thousands of innovative submissions. 

I loved it because
ASB have been my main bank since I was 5 years old. They came to our school, gave us a banking passbook and a Kashin piggy bank. They hooked me young. 

Agencies
Droga5 + Supply

Awards
Not an award candidate but a bloody great campaign. It even featured QR codes ;-)