Description
The online creating futures experience was the digital hub of the new brand launch for ASB. It was a huge refresh with literally every single brand touch point changing over night. The online hub housed multiple stories of futures being created, and you could explore it using a bullet time scroll effect that was shot in branch and then brought to life online. 

I loved it because
it was exciting to make something so tactile and real appear within a browser. You could almost reach out and touch these people's lives through your screen.   

Agencies
Droga5 & Supply

Awards
Although honored by the Webbys this site for me was more about creating something challenging and fresh and the pay off was huge.