Description
As far as email programmes go, the Air New Zealand special offers platform was big. Each email featured bespoke creative & content, current pricing, segmented versions and complex analytics. They were also dispatched to half a million people a month. The campaigns ran quickly and regularly through the agency and each one was unique. 

I loved it because
as with everything else that Air New Zealand does they took this touch point very seriously. And even though it was just a latest pricing EDM, each one was dispatched with fastidious attention to detail and creative flare. 

Agencies
Aim Proximity + Affinity ID

Awards
This perennially picked up awards for effectiveness and it was a great tribute to the team of people who got these things out every few weeks.