Description
Air New Zealand GrabaPlane was an epic campaign that was developed in under 3 weeks and received amazing results. If you could fill a plan with 40 of your mates you were in the draw to win it for the day. Fly anywhere in New Zealand, on Air New Zealand. Another pre-Facebook campaign that saw 150,000 New Zealanders take part. 

I loved it because
it was done fast and frantically but because we had such an amazing team it was also done well. 

Agencies
Aim Proximity + Affinity Id

Awards
This cleaned up locally and better still, Air New Zealand ran the campaign twice more.