Description
Brent at Sutcliffe Jewellery is a very special client of mine. As part of my Gunship Digital Business I've been working with Brent for 12 months now, slowly revamping all his online touch points. I redesigned his website to be both beautiful and functional, got his social media properties humming, harnessed AdWords, display advertising, streaming music providers and I've also written his radio and print ads. The results have been fantastic. We moved his website to the first page of Google for key search terms (from the 12th and the Facebook content play has been directly attributed to increased engagement ring sales.
I loved it because
it's just been a fantastic experience and it's truly joyful to have such a transformative effect on a business.
Agencies
Gunship Digital (Andrew Simpson - Director)
Special Mentions
Anne Booth-Royd did a remarkable job with site copy including bespoke descriptions for 100 unique products.
Description
I was retained by Spark in 2016 to help them manage a number of critical digital programmes of work. One of the most significant was the migration of all Xtra Email users from the current Yahoo! email platform to a local New Zealand Email provider SMX. This project touched every Spark customer and every part of the Spark business. Over a period of 6 months we planned a migration that needed to be simply and effectively communicated to customers, efficiently managed through the business with minimal impact to operational support and handled securely for the sake of our customers privacy and personal data. It was a very delicate and complex piece of work.
As a senior digital project manager, I was responsible for the delivery of the digital components, including the online user experience, backend data capture and data management and supporting the optimization of customer touch points and communications.
I loved it because
This was a significant piece of work, being delivered by teams of people in a truly cross functional capacity. Stakeholder management was of key importance and risk management and mitigation was paramount.
Agencies
Working client side, in conjunction with Touchcast, Hunch and Blacksands
Special Mentions
The core delivery team on this project were a pleasure to work with. We did some fantastic work.
References
“I worked with Andrew while he was a Digital Project Manager at Spark, but he was far more than that, Andrew has a keen sense for digital strategy and provided really valuable recommendations and digital leadership in the projects we worked together on. He also understands marketing across all channels, and was fantastic at providing constructive critiques on creative work and other support at the right stages of the campaign. Most importantly he is very in touch with the customer, a huge advocate of customer testing and creating seamless experiences, so the work that he generated was very successful as a result.”
Beth Brewer - Home Propositions and Experience Manager – Spark
“Andrew is a talented and experienced digital producer. He is extremely knowledgeable in all things digital, has strong attention to details when it matters most, is goal focused and can be relied on to always deliver to deadline and budget. He is logical and uses sound decision making processes to achieve the necessary results while proactively engaging with stakeholders. I have no hesitation recommending Andrew to any organisation seeking a strong digital strategist and producer.”
Tracey Moerkerk – Digital Portfolio Manager – Spark
Description
The idea for the site stemmed from a killer Mercedes experience I’d once seen. Delivered in beautifully shot video you ‘drive’ the car from behind the steering wheel, choosing whether to turn on the stereo, pick up a hitchhiker and even whether to run from the law. Well, I thought, if you can virtually test drive a car, why not a bank? Experience ASB was a massive campaign and the site was at the heart of it. As a result of its success, the site relaunched, adding a home buyers segment and more than double the content. The campaign was extended indefinitely.
I loved it because
For what felt like the first time in New Zealand, digital was getting the attention it deserved. Dame Judi Dench did the VO and the bespoke video content came from a five day shoot. We were finally producing work at the level of some of the best international players.
Agencies
Droga5 + Assembly
Awards
I think we got a Webby, but more importantly ASB hit it’s yearly switching target in a little over two months.
Special Mentions
Jeff Nusz is a developer I recommend to anybody who’ll listen.
Description
Shortly after completing the TVNZ News revamp we dived into Entertainment. The goal was simple. To provide the best online entertainment platform in the country. TVNZ already led the pack in free to air broadcasting. The entertainment site was about providing fans more of what they loved and deepening their engagement with their favourite shows and characters. We introduced TVNZ On Demand, extended content, built communities and made extensive use of rich media.
I loved it because
we had a brilliant client/agency partnership in delivering the TVNZ sites and the project team was a collection of the best people I've ever worked with.
Agency
Aim Proximity
Awards
There were some but more importantly within the first year site traffic had doubled and TVNZ had jumped two places within the top 10 most visited sites in NZ.
Special Mentions
Too many to mention.
Description
Come with us and we'll show you an amazing world of entertainment. As part of the re-brand, SKY proclaimed themselves expedition leaders, charged with delivering you to the furthest reaches of our world and beyond. This was to be an exploration into the breadth and depth of subscription entertainment. For the sites user experience I tried to recreate this literally. The site takes you on a journey of curated discovery. All you need to do is enjoy the ride.
I loved it because
we were making movies not selling widgets. The site was altruistic and existed only for the virtue of entertaining visitors.
Agency
Us&Co + Supply
Special Mentions
Nicola Reade the studio whisperer
Description
I've seen so many great digital projects that combine music and technology and to have the opportunity to deliver something that did just that was super fun. As the case study says, career recommendation engines are boring, but they don't have to be. We combined psychometric science, music and some hefty coded logic to help students discover their potential future.
I loved it because
it was really well made. It didn't feel gimicky or cheap and both the advice and music track were legitimately unique and representative of the user. We spent so much time ensuring we got it right and the pay off was fanastic.
Agencies
Consortium + Infinity + Big Pop Studios
Awards
It got a Webby Honoree. But more importantly it stood the test of time. It's still running as a key part of the online course information for new students 4 years after launch.
Special Mentions
Nik Rolls and Elaine McNee both went far above and beyond on this one.
Description
The Warehouse Valentine's Day campaign was a highlight of 2009 for me. It started late one night with a quarter of a brief, half a budget and a full bottle of red wine. We had a few ideas, but the clear favourite was the one that made men look like rock stars in the eyes of their partners without them having to lift a finger. It was simple, simultaneously romantic and effortless and it was fun.
I loved it because
it created a buzz through the agency. When we presented at the internal I think everybody knew we'd cracked it. All of a sudden there was a rush to get it out the door and people were going the extra mile to put the polish on it. It's the best time to be working in an agency.
Agencies
Aim Proximity + Affinity ID
Awards
This got heaps of stuff including Caples Best In Show. I have to be honest, I didn't realise the significance at the time. It also really worked, both for the client and the agency. The Warehouse sold heaps of gifts to a bunch of otherwise non-customers and we got more briefs. Win win.
Special Mentions
A team effort from the A team.
Description
In 2012 we started the process of overhauling the SKY Television website. The brand had moved on from "Your Happy Place" and into the much more cinematic territory of "Come With Us". It was a powerful and inspiring brand position and I wanted the website to strongly support it with dominating visuals retained within strongly recognisable brand assets. It was a staggered roll out, starting with the homepage and diving deeper into the site as we progressed. It was built on a mixture of new and legacy technology and was a welcome refresh to the previous version.
I loved it because
it was a complicated project with a number of challenges but the end result was fantastic and a really great sense of achievement for the project team.
Agencies
Us&Co + Supply + Avero
Special Mentions
Jose, for getting it live at 2am while I took a tactical holiday.
Description
It's good to be a Spark customer because you get more with Spark everyday. This was the campaign that launched in the last quarter of 2016. A campaign that intended Spark to compete on more than just price and offered a range of value added services that were unmatched in the market. New and Existing customers would be eligible for Spotify, Lightbox, Email, Backup & Security services (and now Netflix) - just for having a broadband product with Spark. I was responsible for how this campaign turned up in digital channels, including the user experience and user interface for Spark.co.nz and delivery of the redemption system for the value added services.
I loved it because
This customer first initiative signaled a very real change in the business for me. A business that was genuinely willing to go the extra mile for their customers and demonstrably value those customer's loyalty.
Agencies
Touchcast + Big Picture
References
“I worked with Andrew while he was a Digital Project Manager at Spark, but he was far more than that, Andrew has a keen sense for digital strategy and provided really valuable recommendations and digital leadership in the projects we worked together on. He also understands marketing across all channels, and was fantastic at providing constructive critiques on creative work and other support at the right stages of the campaign. Most importantly he is very in touch with the customer, a huge advocate of customer testing and creating seamless experiences, so the work that he generated was very successful as a result.”
Beth Brewer - Home Propositions and Experience Manager – Spark
“Andrew is a talented and experienced digital producer. He is extremely knowledgeable in all things digital, has strong attention to details when it matters most, is goal focused and can be relied on to always deliver to deadline and budget. He is logical and uses sound decision making processes to achieve the necessary results while proactively engaging with stakeholders. I have no hesitation recommending Andrew to any organisation seeking a strong digital strategist and producer.”
Tracey Moerkerk – Digital Portfolio Manager – Spark
Description
I was brought into the TVNZ News project during the early stages of IA and after a short meeting was dedicated to delivering it. The then current News site was seen as antiquated and the existing rehash of 6pm news didn't really capture peoples attentions. We were to deliver breaking news, current weather, live sports results, syndicated international content, streamed video and monetization. All the things you now take for granted on a good news site. The aim was simple. To be the best source of news in the country.
I loved it because
it was meticulously detailled, ambitious, balanced business requirements and user experience perfectly and involved the best project team I've worked with to deliver it.
Agencies
Aim Proximity + TVNZ Online Team
Awards
There were some industry awards but a memory that will always stay with me is the senior executives running through the business, high fiving all those involved on go live day.
Special Mentions
I can name 15 people on this I'd love to work with again.
Description
SKY had the broadest entertainment content base in the country and we wanted to make sure people knew about it. As part of overhauling their online presence we introduced a new channel and show section. This was built on a clever system allowing content managers to load as little or as much information as they liked quickly and easily, and as a result, SKY were regularly updating 400 pieces of content a month. The transformation for the site was instantenous. Huge numbers now flocked from Search and Social based on this previously unavailable content being available to view on the SKY website.
I loved it because
it was a hygiene element but well executed and built on a bespoke system that did everything it needed to and nothing it didn't. The result was truly impactful for the business as it added additional avenues of content discovery and ultimately influenced consumers propensity to subscribe.
Agencies
Us&Co + Supply
Awards
More rewarding than awarded, this piece of work was a personal favourite of mine. I loved that we were taking ownership of content just as the content wars were kicking off. Services like Lightbox and Netflix were showcasing 15 hero pieces. SKY were showing off hundreds.
Description
The RNZFB site was the most rewarding project I undertook while at DNA Design. The site required a complete overhaul including new front end, back end, CMS, eCommerce and CRM. The obviously unique aspect of the project was developing for it's primary target audience, the foundation's 11,000 vision impaired members. From the early stages of UX planning and concept design I pushed the site deep into WCAG. I wanted to stretch beyond the minimum requirements and still deliver an aesthetically pleasing site.
I loved it because
of the refreshing change working for a non-profit who have a unique and close relationship with their audience.
Agencies
DNA Design + Gareth Price + Pixel Fusion + Pitch
Awards
The site achieved an ONYA award in 2011 for Best accessibility. I don't generally buy into the award hype, but this was fitting, both for recognising the considerable effort invested in accessibility standards, but also for the client as recognition of their devotion to their members.
Description
The ICC Cricket World Cup came to NZ in 2015 and SKY had all games live. The challenge for us was to get people watching more than just the New Zealand and Australian games. As a result the brief and creative idea were essentially the same; reward people for participating in each broadcast. An app was developed and the mechanic was simply to pick how each wicket would be taken and there was $1000 up for grabs for getting it right. However I wanted to differientiate this from any other enter-to-win campaign and crafted a number of gamification elements which drove repeat visitation and participation over the 7 week world cup schedule.
I loved it because
we'd developed something for both casual and hardcore cricket fans alike that added huge value to a subscriber's experience of the world cup. It was perpetual, driving it's own participation and organic growth and became seriously competitive at the top of the leader board. But my favourite part was calling some of the 155 winners at the end of the competition and whether they'd won $50 of $1500 they were totally thrilled with their experience.
Agencies
Us&Co
Awards
I think this campaign will be remembered more for its effect on subscription sales than the trophy cabinet. It worked it's socks off.
Special Mentions
Sunmeet Singh & Michael Wagener for the amazing contributions.
Description
In late 2008 we launched a new website for The Warehouse. It was a precursor to eCommerce and designed to elevate the quality perception of product offerings in-store. The Warehouse is New Zealand's largest retailer and the site boasted thousands of products across multiple categories. The site sold fashion with style, music by the bin full, kids toys in vibrant colour and home-wares by the truck load. The team had a vision from pitch which carried all the way through to go live. My job was to ensure we delivered to that vision.
I loved it because
at the time it was the best eCommerce site in the country. The nuances of the experience were beautiful, it was robustly built, richly populated and went a long way to uplifting the value perception for the audience.
Agencies
Aim Proximity + Hyro (Intershop Enfinity Auckland)
Awards
The site wasn't entered as far as I know, but the go live party was epic and we received a personally commendation from Ian Morrice on the value we'd delivered.
Description
As part of broadening content discovery for SKY customers we introduced a mobile showcase site in 2012. It was linked to a monthly content communications platform and allowed users to watch trailers via QR / short URLs printed on media placements around town. It allowed non-customers a view of upcoming shows in an effort to increase their propensity to subscribe. It also allowed existing customers simple options to remote record, set reminders or watch directly on SKY Go. Fully responsive and dynamically driven from popular content on the website it was a no fuss and functional piece of work.
I loved it because
because I am a huge fan of utility and I love the idea of putting a useful tool in somebodies hand and adding value to their day. This was simple, no fuss and massively improved the value of the ATL campaign comms.
Agencies
Us&Co + Supply
Awards
No awards for this one, but with the trailers receiving 300,000 views a month it didn't need to do any more.
Description
I developed an app prototype aimed at bringing awareness and action to men's health. Health defence was a one-stop-shop for educating, training, scheduling and managing a typical Kiwi bloke's life. Partnering with the NZ Defence Force, we developed this app as a trojan horse. It was dressed up as fitness, diet and lifestyle but behind the scenes lay a schedule of well-being checkups, self-diagnosis tips and GP contact information. Men don't think about their health until it's too late. With Health Defense, they have their health in their hands every day.
I loved it because
it was an opportunity to work with the NZ Defence Force and do something meaningful for NZ Men.
Agencies
Us&Co
Awards
The prototype remained in the bottom draw on this one unfortunately but the experience was fantastic.
Description
The online creating futures experience was the digital hub of the new brand launch for ASB. It was a huge refresh with literally every single brand touch point changing over night. The online hub housed multiple stories of futures being created, and you could explore it using a bullet time scroll effect that was shot in branch and then brought to life online.
I loved it because
it was exciting to make something so tactile and real appear within a browser. You could almost reach out and touch these people's lives through your screen.
Agencies
Droga5 & Supply
Awards
Although honored by the Webbys this site for me was more about creating something challenging and fresh and the pay off was huge.
Description
The AUT library redevelopment was a really great website project. The site brings together 6-8 different online resources from around the world. Reference, online resources, catalogs, along with a wealth of information for new students, existing students, lecturers and research assistants. It was a complex mix of information and the content hierarchy and structure had to be managed very carefully.
I loved it because
we worked with some awesome clients who understood the importance of great IA and planning. I went through a process of carefully mapping, testing and remapping content, developing UX prototypes and concepts which were tested again and finally settled on the final design.
Agencies
Consortium
Awards
Not an award candidate but personally rewarding as I know thousands of students are using this site daily.
Description
I love movies. As a kid it was the fantasy of other worlds and the adventures in other people's lives. Now as an adult, it's just the escapism and indulgence of taking two hours to relax and switch off! Reel to real was therefore a labour of love. We offered fans of SKY TV the chance to experience some of the best moments from some of the best films in real life. It was fantasy, adventure and escapism all rolled up in one. The social campaign collected votes for the best experience and we chose one winner to go and experience it in real life.
I loved it because
i got to trawl through some of my favourite films and plan exciting experiences for one lucky winner, secretly hoping I might get to go myself.
Agencies
Us&Co
Awards
Another personally rewarding job. We invested a lot of time in this, reviewed 100's of films and dozens of locations. I got a real buzz when Fury won and we sent two guys to the USA to drive a Sherman Tank.
Description
As far as email programmes go, the Air New Zealand special offers platform was big. Each email featured bespoke creative & content, current pricing, segmented versions and complex analytics. They were also dispatched to half a million people a month. The campaigns ran quickly and regularly through the agency and each one was unique.
I loved it because
as with everything else that Air New Zealand does they took this touch point very seriously. And even though it was just a latest pricing EDM, each one was dispatched with fastidious attention to detail and creative flare.
Agencies
Aim Proximity + Affinity ID
Awards
This perennially picked up awards for effectiveness and it was a great tribute to the team of people who got these things out every few weeks.
Description
I've done a lot of campaigns as an agency producer. For a time everything was drive to a microsite; sign up to win; build an email database. When social took hold the focus shifted to driving to Facebook apps and building a following. We've moved on again but every now and then social apps are still relevant. While working with SKY we produced a number of Facebook apps to engage and build the community.
I loved it because
the various campaigns were just fun and executed within an well thought-out digital strategy.
Agencies
Us&Co
Awards
These weren't entered in awards but the customers won a bunch of stuff ;-)
Description
This was an exciting campaign to say the least! In what felt like 15 minutes a campaign idea was developed, mocked up, sold in and executed outside of a Vodafone store on Queen Street. Three days later it was revealed that Aim Proximity had helped Yellow Pages hijack the world's first iPhone purchase and execute a legitimate piece of effective guerilla marketing.
I loved it because
it was opportunistic and cheeky. Doubly cheeky because both Yellow and Vodafone were clients of Aim Proximity at the time. But it was also quite cute so I think they let us off.
Agencies
Aim Proximity
Awards
This won at Caples, Axis, AWARD and Adfest.
Description
SKY Next was an initiative launched by SKY TV New Zealand to support up and coming athletes in their quest for sporting success. The sponsorship helped the athletes to world championship competitions around the world. Along with a beautifully shot 60 and a lot of online activity, the website introduced us to the athletes and allowed us to follow their story socially.
I loved it because
it was nice to show of the altruistic side of the business, putting the athletes and their stories first, above the chest beating.
Agencies
Us&Co + Supply
Awards
Not an award candidate, just a really successful campaign.
Description
The 'Awesome' board was a cute campaign for Orcon to demonstrate their love for all things Internet. It collected the latest and greatest snippets of content from the four corners of the web and pumped it into living dashboard. Trending videos, memes, social activity, blog stories, new stories, music, movies, TV and more. If there was something worth seeing using your internet connection, it could be found here.
I loved it because
it was another fun execution created for the consumer. As a branded experience it wasn't trying to sell anything and the content it scraped was legitimately brilliant. An execellent addition to the morning wake up ritural.
Agencies
Us&Co + The Space In Between
Description
When it came time for SKY TV to unleash their On Demand service on the nation they turned to us to help guide New Zealanders through the sign up process. The transition was going to be tricky for some so I wanted to establish a site that very simply helped people understand the what, why, when and how of the upgrade. Because of the various connection options, and because it affected almost half the country, the site needed to be ultra-intuitive while also doing the sell job.
I loved it because
it's always fun to help a client launch something new. We were making first impressions and promises with the site that would be lasting for the consumer and that's a big responsibility taking into consideration the size of the overhaul.
Agencies
Us&Co + Supply
Awards
Not an award candidate but rewarding for the use case success. The conversion rate for the site is through the roof.
Description
The ASB Property guide was a house hunters dream. If you've ever done the Saturday morning open home slog you'll understand how useful a real estate app with listings, mapping, QV Data, recent sales and calculators would be. The app was released for IOS iPhone and iPad and through a deal with ASB, made data available to consumers that was previously subscription only.
I loved it because
it was a clever app, pulling data from multiple sources. Its party piece was a heads up display. Simply point your phone camera at a house you're interested in and it would overlay the vital statistics in virtual reality.
Agencies
Droga5 + Judson Steel
Awards
Not awarded but using award winning augmented reality technology.
Description
The relaunch of the ASB website during the Creating Futures brand refresh was one of my favourite website projects. We took a heavy hand to the site, removing all the elements that made it look like every other bank and introduced some real consumer benefits and time saving features. With 97% of the traffic logging in to check balances it made sense to put the login form up front and remove all the new customer advertising that was mostly being seen by existing customers. What was left was a pleasant and functional experience with your bank. Who'd have thought.
I loved it because
we showed what was possible when truly embracing consumer centric design and we were working with a client who was keen to support the move.
Agencies
Us&Co + Tailor
Awards
This was honored at the Webbys but more importantly, recognised by industry commentators as a bold and refreshing take on the basic utility service.
Description
Key to the SKY TV business was the acquisition and retention of customers. We were given the opportunity to revamp these sections of the website and I wanted make a big impact on the performance of the business. Joining SKY needn't be a chore and nor should it be difficult to find the best offer or package. So I designed a simple interface that allowed browsing of SKY's offer in a natural way and a user experience that made online fulfillment very simple for customers. The results speak for themselves. In the three years we worked with SKY, their online conversion rate doubled as a % share of overall business sales and the mobile/tablet conversions now outweigh desktop as a channel.
I loved it because
I love optimising things, making them perform better than they were. We clearly knew the results before the upgrade and we saw the return afterwards.
Agencies
Us&Co + Supply
Awards
Not an award candidate but well regarded by the team at SKY. We'd updated them from the dark days of their legacy CMS and internal processes and that was reward in itself.
Description
Now this was a fun campaign to be involved in. And it would be fair to say half the industry have this in their book. Amanda Theobald was the digital producer on this campaign with myself as executive producer. I had the challenge of getting a timelapse webcam 50 feet up a tree in a location without power or internet. I'm sure the wider team's challenges were even more interesting. This is still one of the most memorable local ad campaigns in history.
I loved it because
we got to make a treehouse! Who doesn't love treehouses? :-)
Agencies
Aim Proximity + Collenso BBDO + many more.
Awards
I lost track of how much stuff this won. But my Mum also really rated it and she's a tough judge.
Description
ASB have always been "One step ahead". The first bank to introduce internet banking, the first to have mobile banking, first to open a virtual branch on Facebook and the first to allow bill payments to Facebook friends. They've continued to bring innovative services to their customers and that commitment was something we wanted to demonstrate to people not lucky enough to have ASB as their bank. This was a large integrated campaign with an online hub at the centre. The website featured some beautiful paralax animation and the social campaign generated tens of thousands of innovative submissions.
I loved it because
ASB have been my main bank since I was 5 years old. They came to our school, gave us a banking passbook and a Kashin piggy bank. They hooked me young.
Agencies
Droga5 + Supply
Awards
Not an award candidate but a bloody great campaign. It even featured QR codes ;-)
Description
Along with the TVNZ News Website, we debuted a news app for TVNZ. It was fed by the same data sources and brought real time news to your pocket. New Zealanders had simple requirements. Sport, Weather and the EPG to tell them what was on TV. So that's what we gave them.
I loved it because
this was one of the first mainstream apps I developed and it was exciting to get into the UX, nuts and bolts and the build of it.
Agencies
Aim Proximity
Awards
I believe there were some media industry awards for this, Qantas and the like.
Description
One of the really fun elements of the Creating Futures Hub was the section aimed at Kids. We put a call out, looking for future Gazillionaires. All they had to do was send us a video explaining their entrepreneurial invention. Once we had all the submissions they were short listed down to 20 ideas and then were faced off against the rest for the big prize.
I loved it because
the hub was presenting experiences that aligned with the stories from the TVCs and above the line campaign. The audience saw a kid on TV and could could live the experience themselves online.
Agencies
Droga5 + Supply
Awards
Creating Futures was honored at the Webbys and one lucky future Gazillionaire picked up a hefty cash prize!
Description
The Auckland Airport runs one of the largest and most complex parking services in the country. The online system to book, upgrade, pay and confirm the booking needed an overhaul and while a booking form sounds like a simple project the devil was in the detail. I started with a complete IA tear down and remapped all the logic through the stepped process. The user experience was then mapped to the various use cases and dynamic elements based on user selection.
I loved it because
this was getting into the nitty gritty of UX optimisation. The parking team watch the results very carefully and were over the moon with the improvements.
Agencies
Consortium
Awards
Not an award candidate but rewarding in that so many of my colleagues unknowingly commented on the improvements without knowing I'd been involved.
Description
As part of the ASB Creating Futures campaign we lost an iPad then challenged people to try and find it. The hook? To get in on the act you had to have a mobile device at a specific location to pick up the video clues. Participants therefore had a real life adventure and were able to watch it unfold in front of them as though they were part of the story. It was quite a brilliant use of location based services, immersive film and story telling and it culminated in a lot of PR and awareness for ASB's new mobile services.
I loved it because
technically it was challenging. We setup individual web servers and WiFi hot spots at 9 locations around Auckland and each needed to seamlessly connect to the various participants devices. It was at this point in my career I started to refer to myself as a specialist generalist.
Agencies
Droga5
Awards
This did well locally which was great to see.
Description
We were charged with glamourising the shopping experience at the Airport and it made sense to bring this experience to life online because unless you're travelling, you can't visit one of New Zealand's best shopping destinations. The campaign hinged on getting people to start their holiday shopping early because their holiday starts once they reach the airport.
I loved it because
the website was beautiful. Exquisitely designed, beautifully shot and well built.
Agencies
Consortium
Awards
Not an award candidate but a very rewarding job.
Description
The ASB Mobile banking app was redesigned and developed around the new Creating Futures brand relaunch, and just like every other touch point, went live at the exact same time. The new face of mobile banking was refreshing, welcoming and a little cheeky. It was also really useful and a big improvement on the previous app.
I loved it because
ASB were taking a considered and thorough approach to all their customer touch points. Each was treated with the level of importance and detail it deserved.
Agencies
Droga5 + Judson Steel
Description
The APN Digital Billboard network is a unique and powerful outdoor medium that's going from strength to strength in New Zealand. The launch of the network was accompanied by this slick site. It highlighted the OOH sites, provided some inspirational content for media and creative partners and gave various ways to contact the organisation.
I loved it because
while still a simple brochure-ware site, it was done with style and attention to detail. The site turned out brilliantly.
Agencies
Droga5 + Supply
Description
ASB Institutional was the wealth management and investment side of the banking business and they came to us for a new look to launch in New Zealand when they dropped the CBA involvement in 2010. What was developed was a slick, premium and modern take on the traditional stuffy corporate world of banking.
I loved it because
it was a small, simple but very powerful looking site and sub-section to ASB. We'd taken the existing brand and given it a new edge that evoked an authoritative impression.
Agencies
Droga5 + Supply
Description
H2Go's Life's a game was campaign to help capture some of the market share back from Pump at summer hot spots around the country. The idea was simple. If you got snapped drinking an H2Go and found yourself on the website you won $10,000. The spotters were out at the beaches, festivals, campsites and town centres, snapping pictures of lucky prospects. Bottle instructions led them to the website and if they saw themselves, they scored big.
I loved it because
it was a great combination of online and experiential. And prior to Facebook it was a novelty to see pictures of you or your friends online.
Agencies
Aim Proximity + Affinity ID
Awards
This won some effectiveness awards locally and it was well deserved.
Description
Shortly after completing a campaign to launch Bumper Bar on Facebook that netted 25k new fans in 3 weeks, the social strategy I'd outlined called for an engagement campaign to entertain our new followers. Tammy Davis and Levi Hawken donned chocolate and banana suits and set forth to become rich and famous in a weekly content production done just for the Facebook audience.
I loved it because
it was shot loose and fast and although I'd scripted the characters and general episode outlines, the guys were free to act out their inner nutbars. The audience thought it was epic so job done!
Agencies
Consortium
Description
Visa Entertainment ran a CRM and email programme for its customers, rewarding them with early release tickets and upcoming event notifications. I ran the production for this programme while at Aim and the beauty was that each one was different. From opera to rock to movies to concerts at the zoo, each email and associated collateral was always a crowd pleaser.
I loved it because
these highly professional glossy emails were going out on a fortnightly basis like a well oiled machine.
Agencies
Aim Proximity + Affinity ID
Awards
This picked up metal in local awards.
Description
ASB Prize Index was a Facebook app and social campaign that aimed to engage and galvanize freshly acquired Facebook followers to ASB. The app allowed participants to trade entries like they were stock market shares and as the trading heated up, the prices for the individual commodities fluctuated. To increase your chances you needed a savvy and dexterous hand in the game, buying and selling when the time was right. The game became so popular we needed to add two additional tiers to the ladder and rewards system.
I loved it because
the game was bloody addictive. Beyond the novelty of playing something you'd help design, it was actually really fun.
Agencies
Droga5 + Gladeye
Special mentions
James Raddics a digital producer extraordinaire.
Description
SKY TV had it's 25th birthday in 2015 and wanted to celebrate by giving back to the customers who'd been with them the longest. It was a simple concept. Each visitor received an additional entry into the draw for every year they'd been a customer. And there were 25 money-can't-buy prizes up for grabs. Like behind the scenes tours of the Game of Thrones shooting locations and studio session with John Oliver in New York. Very cool.
I loved it because
it was simple and it worked it's socks off. We had over 300,000 entries for some of the individual prizes. Absolutely epic.
Agencies
Us&Co
Special mentions
Sunmeet, a hell of a developer.
Description
Music Unlimited was Vodafone's sponsorship play to capture the music culture and audience of New Zealand. Developed as a community hub for music lovers, it featured the latest news, events, music, videos, images and a local forum, all centered around music.
I loved it because
it was bright and colourful, it celebrated the creativity and uniqueness of the music industry and it was for the people. Such a cool piece of work.
Agencies
Aim Proximity
Description
Kathryn Wilson is a shoe designer and boutique retail experience that's very special to New Zealand. And when designing the site we needed to be true to the vision. The site should be colourful, fun, like looking through the window of a candy shop for adults. The site was built on Kudos, a system that also runs the bricks and motor retail system and inventory management. This added a few complexities but who doesn't love a challenge!
I loved it because
every now and then you get the chance to work with somebody who has real vision. It was fantastic to help Kathryn realise her dream website.
Agencies
Us&Co + Supply
Description
The Delegats Group had just purchased a new vineyard in the Barossa Valley and came to us to give it a new face online. The idea was to tell the story of the Barossa, not just the particular Vineyard, but the region, extolling the qualities that made it like no other place on earth. The concept for the site was beautiful, a scrolling stroll back through time. The visitor was left in no doubt as to what makes the wines so very special.
I loved it because
the story and visuals were stunning. It can be hard to capture the taste of something in words and pictures but we nailed it with this.
Agencies
Us&Co + Supply
Description
After redeveloping the AA Traveller website locally, we were tasked with revamping the AA Travel site for Australia and New Zealand. It was a fun project, one that allowed us to re-examine the drivers for people's travel habbits and create a whole new way of browsing, searching and inspiring travel related activities.
I loved it because
having done a little bit of travel I was always left cold by the current breed of travel sites. This project felt quite personal as we were designing and building something I'd personally love to use.
Agencies
Droga5
Description
Air New Zealand GrabaPlane was an epic campaign that was developed in under 3 weeks and received amazing results. If you could fill a plan with 40 of your mates you were in the draw to win it for the day. Fly anywhere in New Zealand, on Air New Zealand. Another pre-Facebook campaign that saw 150,000 New Zealanders take part.
I loved it because
it was done fast and frantically but because we had such an amazing team it was also done well.
Agencies
Aim Proximity + Affinity Id
Awards
This cleaned up locally and better still, Air New Zealand ran the campaign twice more.
